© Copyright 2015


A couple who works together wins together. 

We want your lives to change. Our gift to you is a limited offer until midnight on February 14. 

Enter now and we will sponsor your partner so you can do this and get together as a team. 

That means you save 50% 


"With the help of the challenge I was able to break old habits and focus on what I want - and because of that I'm a happier person who feels and looks like a role model my son can look up to."

Dirk Coetzee, Cape Town.
First place challenge winner who walked away with a rocking new body and an awesome R10,000 cash prize!

Alexa Kirkhoff, East London.
First place challenge winner Winter 2014 who lost 17.1kgs and pocketed R10,000 cash!

It's entirely optional for you to use our expertly designed plans.

If you do, we have you covered no matter what your capabilities or preference is. 



Effective and efficient exercise plans.

Our Sport Scientist has developed training plans for everyone from absolute beginners, intermediates, or advanced that focus on what really works to help you burn fat, build muscle, and look great.

Use the equipment at a gym or nothing at all in the comfort of your own home. Basic running, swimming and cycling plans too. It's up to you.

Nutrition plans to suit your needs.

Whether you like Traditional, Paleo, Banting, Vegetarian, or something more moderate and in between, we've got you covered with a variety of customizable nutrition plans from our Registered Dietician.

Includes delicious recipes, shopping lists, portion sizes, tips, tricks, and meal plans.


Meet your Ultimate You Experts.

Ashley, Jandre, and Kelly have combined their knowledge and years of experience to put together the amazing range of ULTIMATE YOU exercise and nutrition plans for you to use.

They will be present throughout the challenge in our online discussion group to answer any questions you might have, and keep you up-to-date with their latest tips.

"The check-ins keep you motivated! It's nice working against other people and support from the group is amazing when you have bad days."

Kyle Steyn, Durban.
4th place challenge winner who lost 13kg and won a Runtastic Heart Rate Monitor, Skullcandy Headphones, and a pair of Guess Sunglasses!

"There are many other challenges available for people wanting to reclaim their health out there, but I keep going back to ULTIMATE YOU because of the community."

Cashe Kidd, Cape Town.
2nd place challenge winner who transformed her body won a Nutribullet and a
R2,500 Chrome Supplement voucher!

"Ultimate You not only provided me with the motivation to take my training to the next level but also gave me the tools to do so."

Chad Backstrom, Cape Town.
First place challenge winner who walked away with a rocking new body and an awesome R10,000 cash prize!

Q. What does my entry fee get me?

  • Participation in a system that has worked for many people.
  • Expert training and eating plans .
  • A 2-weekly compulsory check-in system for your accountability.
  • An awesome selection of cash and prizes to incentivise you to work hard and spark your competitive spirit.
  • Massive discounts on leading health and fitness brands.
  • Weekly email communications to motivate you.
  • A dedicated Challenge Zone Discussion Group with an expert panel
  • Tools and resources in your private Challenger Vault.
Q. Can I sign up now, but start the challenge at a later stage?

Yes, you can sign up as soon as entries are open and then select any of the 5 challenge heat start dates.

Q. Can I pay EFT, I don't have a credit card?

Yes. Our Payfast system can accept direct instantaneous electronic EFT payments for most SA banks.

For Capitec clients we offer a manual EFT process. Click here to view details. 

Q. Where do I indicate transformation / weightloss categories when entering the challenge?

You do not need to select a category.

Once the results are in we place you according to your performance that is most favourable for you.

This is the case because some people are borderline between the categories or do not know which one to choose.

Q. Can I change my heat?

Yes, but only if you haven’t submitted your before measurements already.

Q. Do I have to use a plan supplied by ULTIMATE YOU?

Not at all. You are free to do whatever plan you wish. We offer plans merely as a guide to those that need it.

Q. Are vegetarians catered for?


Q. Are the eating plans geared toward weightloss only?

No, they are also suitable for “gains”.

Q. Can I do this challenge even though I am already working with a personal trainer?

Most definitely. The Challenge is a complement to any program you are doing as a motivator to achieve an extra 10-20% results.

Q. Is everything done over email and Internet - or is there a place we need to physically go?

Everything is done digitally. You do not need to go anywhere physically and can essentially do the challenge from anywhere with an Internet connection.

Q. How do I sign up for the Buddy or Couples Challenge? / How do I indicate who my buddy or partner is?

When you enter your start measurements at the beginning of the challenge, you indicate who your buddy (buddies) or partner is.

Q. Can I have more than one buddy?

You can have as many buddies as you like but only one pair can win. So you can enter with 4 different buddies but only the 2 best transformations/weightloss candidates make off with the R10,000 Wellness Warehouse vouchers to spend.

Q. Can I have more than one partner in the couple's challenge?


Q.Does each buddy or partner have to pay the entry fee?

Yes. Each person enters as an individual. The buddy and couple's challenges are a bonus incentive and opportunity for challenge entrants.

Q. Can you wear alternative clothing in the photos, such as a sports bra and cycling shorts?

Yes. Just bear in mind things like sports bras and cycling shorts vary quite a lot. 

It is important to keep in mind that the more clothing covers up your body, the harder it is for judges to accurately gauge your before/after progress and the less likely you are to be selected as a finalist.

When scrolling through hundreds of entries, the winners will usually clearly stand out and be easily seen.

If your choice of clothing prevents this from happening then that is your loss.

Q. Who sees my photos?

Once you submit your photos, they are approved by one of us at ULTIMATE YOU and then kept safe and secure.

Once the challenge is complete, you submit your after photos and these are then viewed by the judging panel.

Your photos will NEVER be published unless you make it into our top 6 per category (this is stated clearly in our terms and conditions).

Q. When must we submit our "before" photos and measurements?

Photos and measurements can be submitted on the Sunday/Monday/Tuesday of your heat start date.

You have a 72 hr window to find a time that is convenient for you.

If you are due to start on Monday the 19th of Jan, then you can submit on the 18th, 19th, or  20th Jan for example.

Same applies for all other submissions such as week 2/4/6 check-ins and your “after” photos and measurements – you have a 1 day, 24hr  grace period on each side of the submission date.

Q. What are the challenge rules, terms and conditions?

Click here to read the ULTIMATE YOU 8 Week Transformation Challenge conditions

If you have any queries after reading our FAQ above
please feel free to contact our helpdesk


Kelly Scholtz
Registered Dietician

Jandre de Beer
Supplement expert 

Ashley Galliard
Sport Scientist.


100% Money-Back Guarantee.

All you need to do is show us commitment from your side and complete all the challenge check-in points. If by the end you are not satisfied with the experience then we will refund your money. No questions asked.


  • Run/Walk For Life:
    1 Month FREE membership and R150 per month thereafter (35% off).

  • Adventure Bootcamp for Women:
    20% discount off a 4-week camp.

  • Wellness Warehouse:
    R100 off a first online purchase over R350 

  • Chrome Supplements and Accessories:
    10% off an online purchase over R500.

  • Spree.co.za (online fashion):
    10% Discount on an online purchase.

  • Fitkey.co.za:
    R150 for the first month and R495 thereafter.
  • Takelalot:
    R100 off a purchase over R250 on the Takelot app. 

  • Ready Room - Sport Science for everyone:
    R10% off a first assessment (CT only). 

Our sponsors have put together some special discounts for ALL our challengers to help you on your journey to becoming the ULTIMATE YOU:

"I found the challenge process very useful and the staff are so helpful and awesome!"

Yvonne Bothma, Rustenburg.
3rd place challenge winner who lost 16.8kg and won a Jabra Sport Pulse Headphone Heart Rate Monitor and R2,500 Origin Fitness voucher!

"Throughout the whole experience, I found the community
to be a great source of knowledge and encouragement."

Barry Flynn, Cape Town.
First place challenge winner who walked away with a rocking new body and an awesome R10,000 cash prize!

"Before I started this challenge, I had no confidence in myself or my abilities. I came out feeling like a new, better version of me."

Anje Conradie, Cape Town.
First place challenge winner who walked away with a rocking new body and an awesome R10,000 cash prize!

Valentines Day Couple Special - Buy 1 get 1 free

"I intend on making this a lifestyle change and see my goals as long term. Because of the support of the community you are not alone with your struggles."

Carlo Wichman, Cape Town.
2nd place challenge winner who lost 20.6kg and won a near indestructible CAT smartphone prize!

"Ultimate You motivates a person to achieve a healthier lifestyle. Without the challenge, I think I would have still been in my slump."

Ronelle van Rooyen, Cape Town.
2nd place challenge winner who lost 17kg and won a
Nutribullet and a R2,500 Chrome Supplement voucher!

Cassandra Santos, Cape Town.
First place challenge winner who walked away with a rocking new body and an awesome R10,000 cash prize!

"The challenge shows you that a healthy lifestyle is sustainable and encourages you to become a better version of yourself."

"It works because everyone supports everyone. We like one big team and we want everyone to win! What you pay compared to what you get from this challenge is amazing"

We have run 13 transformation challenges to date with over 7,5000 South Africans taking part.

Total weight lost so far? Over 12 tonnes!

Below is just a tiny handful of the glowing testimonials and transformation photos we receive.

We hope to see your name and photo on this list soon!





  • R10,000 cash​
  • Fitmark "The Box".
  • Withings scale (Value R2,599)​
  • R2,500 Makro voucher.
  • Jawbone Up3 (Value R2,399)​
  • R2,500 Chrome voucher.
  • Jawbone Up3 (Value R2,399)
  • R1,000 Takealot voucher​
  • R1,000 Spree voucher.
  • Braun Tribute Blender (Value R1,299)​
  • Fitmark "The Box"​
  • Guess Sunglasses.

Winners are split into 4 different categories depending on your gender and goals (more on this further down).

There are 5 winners in each of the 4 categories.




8-week transformation challenge.

R599 per Couple

or read more below

You buy a challenge entry and select the start date that is most suitable for you.

We provide you with the focus, plans, and support you need for the next 8 weeks.

The winners walk away with some incredible prizes worth R155,000!

As if a rocking new body wasn't enough, we have teamed up with some amazing brands to bring you R155,000 worth of prizes to be won!





The Ultimate You challenge is for real people looking for real results.

We have something for everyone, no matter your needs and capabilities.

Our goal is to help you get started, keep you going, and reward your progress.

Look for our testimonials further down the page to see real results!




An effective goal setting process to bring you clarity and focus.


A wide selection of expert exercise and nutrition plans customizable to your needs.


Daily support from our exercise and nutrition experts and your fellow challengers.


Check-ins throughout the challenge measure progress and keep you on track.


Weight loss and transformation for both
men and woman.


No gym or specific location required. Access all the information you need online.


Challenger-only discounts on supplements, boot camps, and online shopping.


R155,000 worth of prizes up for grabs including 1st place category prizes of R10,000.


Start your challenge on
Jan 18, Jan 25, Feb 01,

Feb 08, or Feb 15.

Frantically busy moms who want to do it all in the comfort and privacy of their own home.

In-shape gym bunnies looking for laser focus and a competitive challenge.

Corporate executives who want to improve their focus and productivity by getting in shape.

Families looking to build healthy habits together and have fun while doing it.

Anyone seeking like-minded individuals to join them on their journey to great health.

If you want to lose 20kgs, 10kgs, 5kgs, tone up, build muscle, or anything in between.


There are 4 different categories to ensure a fair competition.

First, there are male and female categories.

You only compete against those from your same gender.

Then we have weight loss and transformation categories.


There are 5 different start dates (called "heats") to choose from.

Select the start date that best suits you!

You can even sign up now and only select a start date later.

Plus there are two bonus challenges with bonus prizes!

You can enter with a buddy or as a couple to stand a chance of winning even more cool prizes (such as R10,000 shopping vouchers for Wellness Warehouse or a R10,000 kitchen makeover)!

Find out more below.


There are two bonus challenges with bonus prizes!

  • Enter with a buddy (or several buddies) and the best pair get a R10,000 shopping voucher for Wellness Warehouse!
  • Enter as with your significant other and the best couple get a R10,000 Braun kitchen makeover!


  • Lucky Draw: Anyone who completes the challenge could win R5,000 cash! Read more.  



Buddy Challenge: R10,000 Wellness Warehouse vouchers for you to share with a buddy. Read more.  

Couples Challenge: R10,000 Braun Kitchen makeover for the best couple. Read more.  

Previous BUDDY Challenge winners.
The power of teaming up! 

Previous COUPLES Challenge winners.
A couple who trains together stays together! 


You do not choose your category.

Judges will place you into either weight loss or transformation at the end of the challenge based on the results you achieve and which category will give you the best chance of winning.

Everyone entering the challenge needs to submit both before/after photos as well as before/after measurements.

Weight loss is judged based off before/after photos.

Transformation is judged based off before/after photos

Over the next 8 weeks we will help you become the Ultimate You together, whether it means losing weight, packing on muscle, or just living a healthier life.

You save R599 and get the chance to win together


Valentines Day Couple Special - Buy 1 get 1 free



R599 per Couple

You save R599 and get the chance to win together

The winning couple stands to win a Braun Kitchen Makeover worth R10,000. You also get to compete as individuals in the challenge and are ellegible for ALL category prizes worth R155,000.