© Copyright 2015


The Ultimate You is an 8-week
weight loss and body transformation challenge.

It's a partnership between two of South Africa's top health and fitness communities:

Since 2012, we have:

  • Run 14 transformation challenges.
  • Helped over 8,500 challengers​ lose more than 13 tonnes of weight.
  • Rewarded them with over R500,000 in cash prizes!

We have combined our knowledge and expertise to bring you an 8-week transformation system that works and reliably produces powerful results.

"With the help of the challenge I was able to break old habits and focus on what I want - and because of that I'm a happier person who feels and looks like a role model my son can look up to."

Dirk Coetzee, Cape Town.
First place challenge winner who walked away with a rocking new body and an awesome R10,000 cash prize!

Alexa Kirkhoff, East London.
First place challenge winner Winter 2014 who lost 17.1kgs and pocketed R10,000 cash!

It's entirely optional for you to use our expertly designed plans.

If you do, we have you covered no matter what your capabilities or preference is. 



Effective and efficient exercise plans.

Our Sport Scientist has developed training plans for everyone from absolute beginners, intermediates, or advanced that focus on what really works to help you burn fat, build muscle, and look great.

Use the equipment at a gym or nothing at all in the comfort of your own home. Basic running, swimming and cycling plans too. It's up to you.

Nutrition plans to suit your needs.

Whether you like Traditional, Paleo, Banting, Vegetarian, or something more moderate and in between, we've got you covered with a variety of customizable nutrition plans from our Registered Dietician.

Includes delicious recipes, shopping lists, portion sizes, tips, tricks, and meal plans.


Meet your Ultimate You Experts.

Ashley, Jandre, and Kelly have combined their knowledge and years of experience to put together the amazing range of ULTIMATE YOU exercise and nutrition plans for you to use.

They will be present throughout the challenge in our online discussion group to answer any questions you might have, and keep you up-to-date with their latest tips.

"The check-ins keep you motivated! It's nice working against other people and support from the group is amazing when you have bad days."

Kyle Steyn, Durban.
4th place challenge winner who lost 13kg and won a Runtastic Heart Rate Monitor, Skullcandy Headphones, and a pair of Guess Sunglasses!

"There are many other challenges available for people wanting to reclaim their health out there, but I keep going back to ULTIMATE YOU because of the community."

Cashe Kidd, Cape Town.
2nd place challenge winner who transformed her body won a Nutribullet and a
R2,500 Chrome Supplement voucher!

"Ultimate You not only provided me with the motivation to take my training to the next level but also gave me the tools to do so."

Chad Backstrom, Cape Town.
First place challenge winner who walked away with a rocking new body and an awesome R10,000 cash prize!

Please feel free to contact our helpdesk


Kelly Scholtz
Registered Dietician

Jandre de Beer
Supplement expert 

Ashley Galliard
Sport Scientist.


100% Money-Back Guarantee.

All you need to do is show us commitment from your side and complete all the challenge check-in points. If by the end you are not satisfied with the experience then we will refund your money according to our terms.


  • Run/Walk For Life:
    1 Month FREE membership and R80 per month thereafter.

  • Adventure Bootcamp for Women:
    20% discount off a 4-week camp.

  • Chrome Supplements and Accessories:
    10% off an online purchase.

  • Spree.co.za (online fashion):
    10% Discount on an online purchase.

  • Fitkey.co.za:
    R150 for the first month and R495 thereafter.
  • Ready Room - Sport Science for everyone:
    R10% off a first assessment (CT only). 

Our sponsors have put together some special discounts for ALL our challengers to help you on your journey to becoming the ULTIMATE YOU:

"I found the challenge process very useful and the staff are so helpful and awesome!"

Yvonne Bothma, Rustenburg.
3rd place challenge winner who lost 16.8kg and won a Jabra Sport Pulse Headphone Heart Rate Monitor and R2,500 Origin Fitness voucher!

"Throughout the whole experience, I found the community
to be a great source of knowledge and encouragement."

Barry Flynn, Cape Town.
First place challenge winner who walked away with a rocking new body and an awesome R10,000 cash prize!

"Before I started this challenge, I had no confidence in myself or my abilities. I came out feeling like a new, better version of me."

Anje Conradie, Cape Town.
First place challenge winner who walked away with a rocking new body and an awesome R10,000 cash prize!

"I intend on making this a lifestyle change and see my goals as long term. Because of the support of the community you are not alone with your struggles."

Carlo Wichman, Cape Town.
2nd place challenge winner who lost 20.6kg and won a near indestructible CAT smartphone prize!

"Ultimate You motivates a person to achieve a healthier lifestyle. Without the challenge, I think I would have still been in my slump."

Ronelle van Rooyen, Cape Town.
2nd place challenge winner who lost 17kg and won a
Nutribullet and a R2,500 Chrome Supplement voucher!

Cassandra Santos, Cape Town.
First place challenge winner who walked away with a rocking new body and an awesome R10,000 cash prize!

"The challenge shows you that a healthy lifestyle is sustainable and encourages you to become a better version of yourself."

"It works because everyone supports everyone. We like one big team and we want everyone to win! What you pay compared to what you get from this challenge is amazing"

We have run 14 transformation challenges to date with over 8,5000 South Africans taking part.

Total weight lost so far? Over 13 tonnes!

Below is just a tiny handful of the glowing testimonials and transformation photos we receive.

We hope to see your name and photo on this list soon!





  • R10,000 cash​
  • Fitmark "The Box"
  • R2,500 Adidas voucher.
  • R2,500 Chrome Supplements and Accessories voucher
  • Jawbone Up2 activity and sleep tracker
  • Be Well Myscale Analyser 
  • MOOV NOW multi-sport wearable coach
  • Braun Tribute Blender
  • R1,000 Spree Fashion voucher.
  • Misfit Flash Fitness Tracker 
  • Fitmark "The Box"​ 

Winners are split into 4 different categories depending on your gender and goals (more on this further down).

There are 5 winners in each of the 4 categories.



or read more about the challenge below


You put some skin in the game by buying a challenge entry and setting your goals.

We provide you with all the focus, plans, and support you need for the next 8 weeks.

The winners walk away with some incredible prizes worth R155,000!

As if a rocking new body wasn't enough, we have teamed up with some amazing brands to bring you R100,000 worth of prizes to be won!





The Ultimate You challenge is for real people looking for real results.

We have something for everyone, no matter your needs and capabilities.

Our goal is to help you get started, keep you going, and reward your progress.

Look for our testimonials further down the page to see real results!




An effective goal setting process to bring you clarity and focus.


A wide selection of expert exercise and nutrition plans customizable to your needs.


Daily support from our exercise and nutrition experts and your fellow challengers.


Check-ins throughout the challenge measure progress and keep you on track.


Weight loss and transformation for both
men and woman.


No gym or specific location required. Access all the information you need online.


Challenger-only discounts on supplements, boot camps, and online shopping.


R155,000 worth of prizes up for grabs including 1st place category prizes of R10,000.


Start your challenge on
May 16, May 23, May 30,
June 06, or June 13.

Frantically busy moms who want to do it all in the comfort and privacy of their own home.

In-shape gym bunnies looking for laser focus and a competitive challenge.

Corporate executives who want to improve their focus and productivity by getting in shape.

Families looking to build healthy habits together and have fun while doing it.

Anyone seeking like-minded individuals to join them on their journey to great health.

If you want to lose 20kgs, 10kgs, 5kgs, tone up, build muscle, or anything in between.


There are 4 different categories to ensure a fair competition.

First, there are male and female categories.

You only compete against those from your same gender.

Then we have weight loss and transformation categories.


There are 5 different start dates (called "heats") to choose from.

Select the start date that best suits you!

You can even sign up now and only select a start date later.

Plus there are two bonus challenges with bonus prizes!

You can enter with a buddy or as a couple to stand a chance of winning even more cool prizes (such as R10,000 shopping vouchers for Wellness Warehouse or a R10,000 kitchen makeover)!

Find out more below.


There are two bonus challenges with bonus prizes!

  • Enter with a buddy (or several buddies) and the best pair get a R10,000 shopping voucher for Wellness Warehouse!
  • Enter as with your significant other and the best couple get a R10,000 Braun kitchen makeover!



Buddy Challenge: R10,000 Wellness Warehouse vouchers for you to share with a buddy. Read more.  

Couples Challenge: R10,000 Braun Kitchen makeover for the best couple. Read more.  

Previous BUDDY Challenge winners.
The power of teaming up! 

Previous COUPLES Challenge winners.
A couple who trains together stays together! 


You do not choose your category.

Judges will place you into either weight loss or transformation at the end of the challenge based on the results you achieve and which category will give you the best chance of winning.

Everyone entering the challenge needs to submit both before/after photos as well as before/after measurements.

Weight loss is judged based off before/after photos.

Transformation is judged based off before/after photos

Over the next 8 weeks we will help you become the Ultimate You, whether it means losing weight, packing on muscle, or just living a healthier and happier life.


Transform your body, health, and fitness with the


8-week transformation challenge.


By entering you agree to our terms.

If you have any more questions please take a look at our Frequently Asked Questions over here 

R100 off for all ABC campers! R499 not R599

  Register and Enter below with a simple once-off payment 

  Couples click here to save R200 on a joint entry!  

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